How TechFlow Solutions increased close rate by 45% with AI-powered sales portals
The enterprise software company closed $2.3M in new deals in 90 days by transforming their sales process with Nocean.
About TechFlow Solutions
TechFlow Solutions is a B2B SaaS company providing workflow automation software for enterprise teams. With an average deal size of $85K and 6-9 month sales cycles, the team struggled with static PDF proposals that failed to engage prospects and slowed down decision-making.
The Challenge
TechFlow's sales team was spending 6-8 hours creating each custom proposal using slide decks and PDFs. These static documents often sat in inboxes for weeks with no visibility into whether prospects were actually reading them.
The team had no way to track engagement, didn't know which sections resonated with prospects, and struggled to coordinate multi-stakeholder deals where multiple decision-makers needed access to different information.
As a result, their close rate was stuck at 22%, well below industry benchmarks, and deals were taking 7+ months to close.
The Solution
TechFlow implemented Nocean to create interactive, AI-powered sales portals for every prospect. Here's how they transformed their process:
1. AI-Generated Personalization
The team started using Nocean's AI to analyze each prospect's website and automatically generate personalized portal content. What used to take 6 hours now took 15 minutes.
2. Real-Time Engagement Tracking
Sales reps could now see exactly when prospects opened their portals, which sections they viewed, and how long they spent on each page. This allowed for perfectly timed follow-ups.
3. Multi-Stakeholder Access
They created different portal sections for different stakeholders (technical buyers, economic buyers, end users) and tracked which personas were most engaged.
4. Interactive ROI Calculators
They embedded interactive ROI calculators directly in portals, allowing prospects to input their own numbers and see personalized value projections.
The Results
Within 90 days of implementing Nocean, TechFlow saw dramatic improvements across all key metrics:
Nocean completely transformed how we sell. We went from sending static PDFs into a black hole to having real-time visibility into prospect engagement. Our reps know exactly when to follow up and what to talk about. It's been a game-changer for our revenue.
Key Takeaways
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AI personalization saves time: What took 6 hours now takes 15 minutes, freeing up reps to focus on selling.
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Engagement tracking drives action: Knowing when and how prospects interact allows for strategic, timely follow-ups.
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Interactive content wins deals: ROI calculators and dynamic content engage prospects 4.5x more than static PDFs.
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Multi-stakeholder support accelerates deals: Giving different buyers tailored views shortens sales cycles significantly.